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From
the earliest stages of an idea through to product release and growth,
AWS Consulting offers a wide variety of services to support your business
goals. We can help you in areas that include: 
Market
Research
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Investigate
and define your marketplace, and identify the market segments where
your technology most profitably intersects with customer requirements.
Provide actionable recommendations on how to penetrate the target
segments.
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Forward-looking research and analysis of wireless
technologies, standards, user trends and companies driving next-generation
wireless communications systems and services.
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Apply
knowledge base and primary and secondary market research to identify
key opportunities, applications and threats.
Product
Planning
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Objective,
independent assessment of your product roadmap to ensure that your
development plans meet your business goals.
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Detailed
analysis of critical functionalities and desired physical attributes,
validation via customer and industry expert interviews, and recommendations
on how to move your product forward.
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Generate
product objectives, customer requirement documentation, and target
product specification.
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Effective
project management ensuring details are not missed and efficiencies
between tasks are recognized.
Competitive
Intelligence
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Determine
how your offerings compare to other vendors: thorough investigation
of your competitors in terms of their product capabilities, performance
characteristics, and weaknesses.
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Help
in positioning your product against well-known players, and what
strengths you can leverage to win against your competitors. 
Product
Positioning
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Develop
or refine your positioning: for whom and why your product will bring
the target audience a benefit.
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Generate
product benefits summary, data sheet, sales collateral, announcement
documents, Powerpoint™ presentations to present to customers and
the press, training materials for resellers and channel partners.
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Develop
white papers to educate your target audience on a specific wireless
solution, protocol, architecture, or aspect of a problem.
Assistance
for Companies in Germany, Austria, and Switzerland
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Local
representation assistance for European companies seeking to extend
their global reach into the U.S. market: develop market entry strategies,
identify business and partnering opportunities, provide assistance
with U.S. specific product modifications, positioning, and approval
processes.
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Technology
partner selection and screening, relationship building, and business
introductions. Benefit from local market knowledge and established
contacts; eliminate time zone, distance, and language hurdles.
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Web
site localization, technical translations (German<>English),
newsletters, and direct mailings to help develop a presence in the
U.S.
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