 |
|
|
|
Our Mission Advanced Wireless Solutions (AWS) Consulting delivers highly focused expertise in the following areas: wireless LANs (802.11a/b/g), short-range wireless systems such as Bluetooth, and broadband wireless access solutions. We are primarily focused on helping equipment manufacturers and software vendors to anticipate and respond to changing wireless technologies and market dynamics, and to develop product strategies in alignment with their business objectives. Performing such tasks as market research, product planning and positioning, and business development, we provide clients with the tools required to take wireless technology from the drawing board to successful product launch. Credentials Reiner Mim is the founder and principal consultant of AWS Consulting, and has been engaged in the wireless industry since the advent of the first 802.11b products in 1998. Prior to forming AWS Consulting, Reiner held various marketing and product management positions at Proxim Inc., one of the pioneers in wireless LANs. During his tenure, he championed new 5 GHz product concepts and the formation of 802.11a technology partnerships, resulting in Proxim's first to market position with what analysts project to be a $1.8 billion opportunity. Reiner is also a co-inventor of Harmony™, Proxim's highly successful commercial infrastructure solution. Harmony 802.11a has been recognized with the Best of COMDEX award for wireless networking systems in November 2001, and garnered the Network Computing Editor's Choice award in June 2002. His career began with transtec AG, where he managed the networking products business unit and directed several successful product launches. His responsibilities included key vendor selections and negotiations, operational aspects, the marketing mix, profitability, and revenue growth of the $24 million unit. Reiner has authored and co-authored several technical papers and articles including the following: RapidLink 54 Point-to-Point Outdoor Bridge, Product announcement featured in Broadband Wireless Exchange Magazine, RapidWave Inc., February 2004. Understanding
Wireless LAN Security, ARtem GmbH, March 2003. 802.11a Deployment Strategies in the Enterprise, Assessing the promise and tradeoffs of dual-band technology and other migration options, Resonext Communications Inc., November 2002. Caught in the Growth Trap, The crucial importance of value creation strategies to achieve new growth in a stagnant IT market, DressenHeims International, October 2002. Press coverage in Computerwoche, January 2003. Wireless Networking: The Next Wave, An 802.11a primer, AIRAYA Corp., June 2002. Collision Course, How Bluetooth interference impacts wireless LANs, Proxim Inc. Press coverage in Elektronik Wireless, March 2001, EE Times, June 2001, and LPRA News, July 2001. Wireless LAN Evaluation Guide, Considerations for reviewers and IT managers engaged in wireless comparison testing, Proxim Inc., October 1998. Reiner received his BS in computer science, with honors, and his BBA in engineering and business management from University of Applied Sciences in Esslingen, Germany. As a firm believer in the concept of continuous education, he has completed several management courses and trainings at the California Institute of Technology, UC Irvine, and Besser Associates. Reiner has been a member of the IEEE 802.11 Working Group since 1999, and is also a member of the Wireless Communication Alliance, the Nitron Advisors, and the Gerson Lehrman Council of Tech Media Telecom Advisors. Copyright © 2002-2006 AWS Consulting. All rights reserved. |
